Crizal® has started its second year of advertising and looks forward to continue to partner with our loyal independent Eyecare Professionals.
- We will make it easier for you to recommend and dispense Crizal
- We will help increase traffic into the offices of independent ECPs, the only place where Crizal is sold
This means increased patient satisfaction and growth for your practice.
Watch the television spot here.
To learn more about the Crizal multi-media advertising campaign or to have your practice merchandised with Crizal point-of-purchase materials, please contact your local Crizal Sales Consultant.
Why Crizal?
Crizal is the market leader of No-Glare (Anti-Reflective) ophthalmic lenses, and are worn and trusted by over 260 million people worldwide.
Starting in 2012, Crizal will be the only No-Glare lens range to protect wearers' long term eye health, by providing the most complete protection against dangerous backside ultraviolet (UV) reflections.
And as always, Crizal continues to eliminate the enemies of clear vision– providing wearers with the most enduring, clearest vision possible.
Why has Essilor and Crizal invested in consumer advertising?
Consumer advertising initiatives build awareness and drive people to ask for Crizal No-Glare lenses over a period of months and years. Essilor is committed to supporting new business generated for Independent Eyecare Professionals.
When and where can I find the campaign?
A multi-million dollar national television, radio, print and web advertising has started its second year, starting mid-January 2012 and running all year long.